The book that you are holding is the indispensable guide to cultural awareness.

Are you working in an international environment, with people from different countries? Working internationally requires specific competences and relationship skills. Getting to know other cultures can be fun and enlightening. Yet, at times, you might find communication challenging and puzzling, sensing emotions and observing reactions that more often deal with the deeper level of culture. Despite our good intentions, we often struggle to communicate at that required deeper level, leading to misunderstanding and the souring of negotiations.

This book is a practical guide and will strengthen your cultural awareness. Getting under the skin of other cultures (and your own!) and understanding how to make the most of diversity is a ‘must-have’ skill. The Eight Great Beacons help you to successfully navigate the cultural landscape and guide you on this fascinating journey. More than ever this is the book to buy if you want to improve your interpersonal relationships and international business results!